Vantage Media Nearly Triples Revenue in Two Years, Launches Mobile Pay-Per-Click Marketplace
EL SEGUNDO, CA (August 24, 2012) – Vantage Media, a leading online customer acquisition company, today announced that its revenue has nearly tripled in two years. Inc. Magazine acknowledged this growth when it recognized Vantage Media's Insurance brand, BrokersWeb, as the #1 fastest growing U.S. private company in Insurance - and a top 50 fastest growing business overall for the second year in a row. Vantage Media's growth is driven by investment in its products, optimization of the online experience for consumers, and focus on increasing its clients' return on advertising spend.
"We are very pleased with our rapid growth," said Patrick Quigley, CEO of Vantage Media. "Online marketing has evolved significantly over the past few years and we are excited about how these changes have enabled us to better serve both consumers and our clients. We continue to develop new products to help our clients reach their target consumers more effectively and empower consumers to engage with companies in the way they want. The result: more new customers for our clients at a lower cost."
Through Vantage Media's platform and media partners, consumers can research products and services of Vantage Media's clients and then choose from a variety of options to connect with the client that best fits their needs. Specifically, consumers can submit their information, click to visit a client's website, or simply "click-to-call" a client. This consumer-centric approach has driven strong topline growth and led to substantially greater profitability over the last two years."Our success depends on how we perform for our clients," said Rob Chrone, CFO of Vantage Media. "We know our clients have options and their choice to significantly increase their spend with us is the clearest indication of the value we provide. In fact, July was the strongest month, in terms of revenue and profit, in the company's history."
Vantage Media also announced today the first Vertical Pay-Per-Click Marketplace for mobile users shopping for auto insurance. "We now enable our Insurance clients to specifically connect with consumers searching for insurance from mobile devices such as smart phones and tablets," said Quigley. Already adopted by many of the industry's top brands, this new product offers previously unrealized value for consumers, auto insurance carriers, and publishers. Later this year, Vantage Media will expand this mobile platform to serve Mortgage, Health Insurance, and Education clients as well.
About Vantage Media
Vantage Media delivers qualified customers to leading brands in the Insurance, Education, and Home verticals on a pay-for-performance basis. Driven by its clients' return on advertising spend, Vantage Media focuses on quality online media to find customers where and when they are buying. Vantage Media has received numerous industry accolades and has been named to the Deloitte Fast 500 and Inc. 500. For more information, please visit www.vantagemedia.com.
Vantage Media Participates in First White House Online Summit on Education
Vantage Media invited to White House to discuss education topics
El Segundo, CA (July 17, 2012) -- Vantage Media joined key industry authorities at the first White House Online Summit on Education held June 19. Secretary of Education Arne Duncan opened the summit with a briefing, speaking to a range of higher education topics from K-12 to post-secondary education. The summit also provided a forum to hear feedback and to discuss how to optimize collaboration with the White House and online media.
A leader in online education marketing, Vantage Media's participation reinforces Vantage Media's definitive industry expertise and heightens its ability to better utilize proprietary media and content to guide aspiring students to research and make informed decisions about their higher education goals.
"Higher education is in a state of constant change. The way students attend class, and the reasons they go to school, are far different today than they were just a few years ago," said Cappy Pratt, Vantage Media's Senior Director, Education, who participated in the summit. "The ability to dialogue with the policy makers who are shaping the direction of education is critical to ensuring long term value is created for students, schools and the greater public," said Pratt. "We were honored to be invited and look forward to continuing to contribute to this important topic."
About Vantage Media
Vantage Media delivers qualified customers to leading brands in the Insurance, Education, and Home verticals on a pay-for performance basis. Driven by, and accountable to client ROI, Vantage Media focuses on quality online media to find customers where and when they are buying. In 2011 Vantage Media merged with BrokersWeb (www.brokersweb.com), the No. 1 fastest growing company in the Insurance Industry on the Inc. 500. For more information, please visit www.vantagemedia.com.
Vantage Media Introduces SchoolSelect™ A Pay-Per-Click Marketplace for Post-Secondary Schools
Powerful Platform Empowers Schools with More Control to Reach a New Audience of Prospective Students
EL SEGUNDO, CA., (March 20, 2012) – Vantage Media, the fastest growing vertical performance marketing company, today announced the launch of Vantage Media SchoolSelect™ marketplace for post secondary schools. This powerful advertising platform allows school clients to target a new segment of prospective students who meet client-defined parameters, thereby enabling them to derive higher value, conversions and ROI.
With Vantage Media SchoolSelect, schools now have the option to define and reach prospective student pools using a variety of criteria including geography and area of study interest. The SchoolSelect technology platform is expected to create an influx of new student prospects and enrollments through highly targeted online sources including Vantage Media's Yahoo Education partnership, premier owned and operated domains, and top tier organic ranking and paid search publishers in a more transparent manner. Moreover, SchoolSelect participants are able to leverage SchoolSelect's auction based pricing model to control pricing for better return on their advertising spend. This pricing control allows SchoolSelect school participants to increase student prospect volume when and where it best serves their performance goals.
"With SchoolSelect, we are taking a phenomenal, established technology and making it available to leading school brands for the first time," said Patrick Quigley, Vantage Media CEO. "Our education experts have taken the award-winning clicks platform behind BrokersWeb's rapid ascent to market leadership and adapted it to meet the growing need in the EDU sector to reach and engage student prospects with strong purchase intent earlier in their school search process."
Vantage Media SchoolSelect significantly enhances Vantage Media's differentiated services, building on its portfolio of premier customer acquisition solutions, proprietary media, extensive reach and ability to identify customers where and when they are ready to buy. Media partners can also expect increased revenue opportunities from SchoolSelect's proprietary monetization solutions.
About Vantage Media
Vantage Media delivers qualified customers to leading brands in the Insurance, Education, and Home verticals on a pay-for performance basis. Driven by, and accountable to client ROI, Vantage Media focuses on quality online media to find customers where and when they are buying. In 2011 Vantage Media merged with BrokersWeb (www.brokersweb.com), the No. 1 fastest growing company in the Insurance Industry on the Inc. 500. For more information, please visit www.vantagemedia.com.
Vantage Media Introduces New Mortgage Rate Pay-Per-Click Listing Product for Mortgage Lenders and Publishers
EL SEGUNDO, CA., (February 9, 2012) – Vantage Media, a technology-driven vertical performance marketing company, today announced the launch of Mortgage Rate Listings, a significant addition to its BrokersWeb premium pay-per-click (PPC) marketing network for insurance and financial services. The Mortgage Rate Listing is a premium cost-per-click (CPC) advertising unit for mortgage lenders and brokers marketing to new customers. Mortgage Rate Listings build upon the company's existing BrokersWeb text-based CPC advertising platform to create a vertical-specific ad unit that integrates lenders' respective rate details alongside text-based advertising.
This new offering is the first of the enhanced customer acquisition solutions planned to further accelerate the vertical expansion and products that BrokersWeb and Vantage Media developed separately prior to their 2011 merger.
For advertisers, the BrokersWeb platform features an auction-based marketplace where lenders can bid based on loan type (Purchase or Refinance), loan principle categories, and geographies. The BrokersWeb platform offers back-end tools and reporting to track conversions from click-to-loan request, and ultimately to funded loan. Advertisers are charged when a prospective borrower clicks on its respective Mortgage Rate Listing, signifying a specific interest in the advertiser's published rate(s) and messaging.
For web publishers, Mortgage Rate Listings will also be a premium revenue vehicle for targeted mortgage website publishers capable of delivering high-quality clicks to Vantage Media advertisers. Vantage Media is launching Mortgage Rate Listings with placements on ultra-targeted publisher websites such as Top10MortgageRates.com, Loans.org and MortgageCalculator.com.
"This new product allows us to demonstrate to a new category of marketers our commitment to delivering our advertisers the right product, exceptional service and top-notch results," said Michael Foster, Vice President of Vantage Media. "We look forward to offering to our mortgage advertisers this expanded platform and the same expertise in traffic acquisition and dedication to advertisers' online conversion goals that is behind our success in the insurance, education and home verticals."
For lenders interested in more information about Mortgage Rate Listing advertising, please email contact@brokersweb.com. For mortgage website publishers and online marketers interested in revenue opportunities please email affiliates@brokersweb.com.
About Vantage Media
Vantage Media delivers qualified customers to leading brands in the Insurance, Education, and Home verticals on a pay-for performance basis. Driven by, and accountable to client ROI, Vantage Media focuses on quality online media to find customers where and when they are buying. In 2011 Vantage Media merged with BrokersWeb (www.brokersweb.com), the No. 1 fastest growing company in the Insurance Industry on the Inc. 500. For more information, please visit www.vantagemedia.com.
