Vantage Media - News

Vantage Media Continues Expansion into Home Services; Signs Exclusive Marketing Agreement with Allied Van Lines

EL SEGUNDO, CA (JULY 15, 2008) – Vantage Media, one of the largest and fastest growing integrated media and marketing firms in the U.S., today announced that Allied Van Lines has selected Vantage Media to manage all search marketing for Allied Van Lines on an exclusive basis. Allied, one of the largest moving companies in the U.S., will also leverage Vantage’s email marketing services across its nationwide customer base.

"As the effectiveness of traditional media continues to erode, major brands are realizing they need to shift gears quickly and move significant marketing resources online," said Steve Jillings, Vantage Media CEO. "World class brands like Allied Van Lines serve as a cornerstone of our rapidly growing Home Services business. Our performance-based marketing approach ensures that we only succeed when our clients do well."

"Vantage was a natural choice for us because it was the only marketing partner that could offer the scale needed for a large national brand like ours, as well as handle the complexity of delivering local customer leads to our over 400 agent locations across the U.S.," said Mason Hewitt, manager of web marketing at Allied Van Lines.

"We recognized the rapidly growing trend of consumers using the Internet to find moving services providers," said Steve Fecko, vice president of SIRVA lead management /affinity marketing. "It was important that we captured this opportunity in a way that leverages the strength of our leading international brand, generates significant volume with a measurable return on investment, and supports our agent network’s consumer lead generation needs. Vantage’s leadership in performance search marketing is allowing us to achieve our goals."

The Vantage Media team is working alongside Allied’s marketing team to optimize Allied’s digital marketing efforts through integrated, custom-tailored programs built on Vantage’s proprietary technology platform. Vantage’s proprietary platform enables the company to:

• Manage and bid on tens of millions of keywords simultaneously
• Conduct multivariate testing in a rapid development environment to optimize client landing pages
• Protect valuable client brands from competitors by controlling their branded bidding environment
• Develop large scale email campaigns that maximize the value of customers throughout the customer lifecycle

Allied is the latest national brand to join Vantage’s large client base in the home services, education, finance and insurance, and consumer services categories. Vantage client companies include some of the most prominent names in each of these consumer categories.

About Vantage Media
Based in El Segundo, CA, Vantage Media is one of the largest and fastest growing integrated media and marketing firms in the U.S. The company’s proprietary online marketing technology has been developed over six years and has been effectively used to partner with over 100 major brands within the education, home services, finance and insurance, and consumer services verticals. With expertise in search, email, display and other online marketing capabilities, Vantage Media delivers highly qualified consumers to its clients in large volume with quantifiable and measurable ROI. Vantage Media recently topped Deloitte's Los Angeles Technology Fast 50 and ranked tenth in the nation. Vantage Media was also named to the Inc. 500 and ranked fourth among Inc. Magazine’s Top Companies in Advertising and Marketing.

About Allied Van Lines
Established in 1928, Allied Van Lines, with more than 400 agent locations in North America, is an experienced leader in household goods moving and specialized transportation services. Allied is one of the established global brands of SIRVA, Inc., a leader in providing relocation services to corporations, consumers and governments around the world. For more information about Allied Van Lines, visit www.allied.com.

Vantage Media Continues Rapid Expansion With Three Key Executive Hires

EL SEGUNDO, CA (April 14, 2008) – Vantage Media, one of the largest and fastest growing integrated media and marketing firms in the U.S., today announced the addition of three key executives to the company's management team. Neil Kaplan has joined the company as senior vice president of Operations; Greg Isaacs has been named vice president, Incubation; and Sumant Sridharan assumes the role of vice president, Marketing.

"These three seasoned online-marketing executives add critical expertise and leadership as we expand into new verticals and drive new customer adoption for our rapidly growing client base," said Steve Jillings, Vantage Media CEO. "We're fortunate to have such exceptional individuals on board as we continue to strengthen our leadership position in performance marketing."

As senior vice president of Operations, Neil Kaplan oversees day-to-day business operations for Vantage. Neil has launched numerous successful Web businesses, taking them from start-up to tens of millions of dollars in revenue in rapidly changing, highly competitive consumer environments. In his 20-year career, Neil has specialized in the migration of consumers and revenue from traditional media to new media. Before joining the Vantage team, Neil held leadership positions in management, marketing, sales and strategy with Internet Brands, Universal Studios, The Los Angeles Times and Bain and Company.

In the role of vice president, Incubation, Greg Isaacs is responsible for incubating and launching new initiatives for Vantage Media, drawing on his extensive experience in managing many facets of business and technology. Greg comes to Vantage Media from LeadPoint, the leading online lead generation exchange, where he was vice president and general manager, Marketplaces. Prior to LeadPoint, Greg was the director of eBay's Developers Program and was responsible for making eBay the largest and most innovative global Web services platform. His accomplishments earned him a place on CNN/Business 2.0's "50 People Who Matter" list for 2006. Prior to joining eBay in 2001, Greg was a technology investment banking analyst and associate for Prudential Securities and Thomas Weisel Partners.

As vice president, Marketing, Sumant Sridharan oversees all marketing initiatives including corporate branding, public relations, portal strategies, and new verticals. Prior to Vantage, Sumant was a member of the leadership team of Oversee.net, where he led product marketing and development and was subsequently named general manager for the company's travel and social networking businesses. Over the last 12 years, Sumant has held leadership positions in online marketing, product management and technology with companies like Yahoo!, The .tv Corporation, and Hewlett-Packard. Sumant began his career in management consulting leading large-scale systems implementations with Ernst & Young.

About Vantage Media
Based in El Segundo, CA, Vantage Media is one of the largest and fastest growing integrated media and marketing firms in the U.S. The company's proprietary online marketing technology has been developed over six years and has been effectively used to partner with over 100 major brands within the education, home services, finance and insurance, and consumer services verticals. With expertise in search, email, display and other online marketing capabilities, Vantage Media delivers highly qualified consumers to its clients in large volume with quantifiable and measurable ROI. Vantage Media recently topped Deloitte's Los Angeles Technology Fast 50 list of fastest growing companies and was ranked fourth nationwide among Top Companies in Advertising and Marketing by Inc. Magazine.