While our technology platform and services are applicable to a variety of industries, Vantage Media concentrates its expertise in four primary categories:
- Education
- Home Services
- Finance and Insurance
- Consumer Services
Our areas of focus represent the “big ticket” nature of consumer transactions in these sectors. Our client list includes some of the most prominent brand names in each of our areas of focus.
EDUCATION
Vantage Media is the largest Performance Based SEM provider of educational lead and marketing services in the world. Vantage Media has been helping educational institutions of all sizes reach potential students since 2002. Our clients in this sector range from nationally known universities to regional technological and vocational schools.
Vantage Media maintains targeted search marketing campaigns for hundreds of schools and manages millions of education keywords. Our campaigns promote Associate’s degrees, Bachelor’s degrees, Master’s degrees, Certificate programs, Diploma programs and many others. Our expertise in this sector covers online education, geo- and program-targeting, and graduate and professional degrees.
HOME SERVICES
The Internet plays a unique role in the commerce of home and relocation services. In the market for a unique range of services, consumers use the Web as a resource for everything from moving, relocation and storage services to voice, video and broadband services; from home security all the way to local service providers such as home improvement services.
Vantage Media’s unique ability to communicate with customers in this specialized, fluid market lets us help clients in this sector connect with customers who are, literally, on the move.
FINANCE AND INSURANCE
With the Web the first stop for consumers searching for information on personal finance and insurance, Vantage Media’s targeted campaigns create a unique opportunity to reach customers in the early part of the buy cycle for these products and services.
Our ability to geo-target and demo-target consumers in multiple channels – including search, email and media – gives us our unique reach in these sectors. Vantage Media is a leader in the health insurance, life insurance and student loan market segments.
CONSUMER SERVICES
As more and more consumers turn to the Web for consumer choices, Vantage Media's targeted marketing campaigns can successfully reach consumers at both mainstream and niche levels.
The ability of our campaigns to match the granular specificity of search behavior and turn that into active business leads for our clients is unparalleled. The unique structure and underlying technology of our search behavior campaigns yield active business leads that deliver optimum results for consumer marketing.
