The Leader in Performance Search Marketing

Since 2002 Vantage Media has been a leader in Performance Search Marketing. We specialize in integrated, customized search marketing campaigns that harness the power of search traffic and turn it into concrete business opportunities for our clients.

Vantage Media's search marketing services operate on a pure performance basis. Vantage Media pays for all landing page development, keyword bidding, and campaign maintenance. Clients only pay when they get results.

Industry-Leading Search Technology

Vantage Media's search marketing infrastructure and process are the most sophisticated in the industry. Our proprietary search technology allows us to maximize our clients' unique offerings and isolate the most relevant search traffic. Highly trained search analysts create custom campaigns focused around our clients' goals.

Vantage Media is a pioneer in the integration of online and offline media or ‘search stream optimization.' Synchronizing offline media (both creative and scheduling) with online media can increase returns significantly.

Proprietary bidding software continuously tracks each keyword's ROI in the major search engines. Vantage Media works with Google, Yahoo, MSN, and other search engines daily and is among their largest partners. Vantage Media works with these partners to continuously optimize our clients' spend.

Our industry-leading technology platform:

• Creates large, comprehensive, and scalable search campaigns
• Dynamically optimizes search engine keyword bidding
• Tests consumer intent via enterprise-level split and multi-variate testing protocols
• Calculates ROI against all traffic sources and campaigns

When you type a search query on your brand, what do you see?

The search marketplace has grown rapidly, and many companies find their search "space" crowded with unwanted infringers.

If the pay-per-click space is crowded with other companies bidding on your brand name and drawing potential customers away from your business, then Brand Defender can help you.

The Brand Defender Difference

Vantage Media's brand protection services are managed by a dedicated team of compliance specialists. Our proprietary technology lets our compliance team monitor large amounts of branded search terms -identifying infringers who are benefiting from your brand name and its variations.

Our Brand Defender team:

• Works with dedicated contacts at the major search engines to enforce guidelines and policies
• Engages in aggressive direct infringer communication to request listing removal

Media: An Integral Part of Our Performance Search Package

Vantage Media's banner and display advertising practice is an integrated part of our suite of marketing services, generating traffic and customers for our clients with targeted placements throughout our wide network of partner sites.

Like the rest of our marketing efforts, Vantage Media's display advertising services operate on a pure performance basis. Our clients risk no out-of-pocket spend on our media buys. Our clients only pay when we deliver results.

Our Approach

Our media buying approach is based on “profile marketing.” Based on client data and our own analytics, we are able to extrapolate the data points that best identify an ideal customer for our clients. This approach increases the efficiency of our media buys, as we are only exposing our ads to users who have the highest propensity to convert.

With this data in hand, we query our research tools and get a list of sites that have a high index of users exhibiting these characteristics. We then begin the rigorous process of negotiating, buying, testing, and optimizing those placements.

User Experience and Design

Vantage Media's User Experience and Design teams are constantly working to optimize the performance of our marketing efforts.

Our process begins by gaining a deep understanding of our clients' marketing goals and designing a user experience that matches user intent. Our experience covers the leading brands in the market sectors we service, including Fortune 500 and Fortune 1000 companies.

The next step is to continually optimize our services with enterprise-wide testing capabilities. Our robust proprietary technology platform allows us to continuously test consumer intent via enterprise-level split and multi-variate testing protocols.

For our clients, this means we continuously calculate ROI against all traffic sources and campaigns. The end result: Your marketing spend can be tracked against results with greater accuracy than ever before.

No-Risk Email Marketing

Email Marketing is a dynamic traffic channel that presents a unique opportunity for communication with customers and prospects. At Vantage Media, we have taken email marketing to a high level of sophistication, combining our email efforts with our other fields of expertise to provide a suite of full-service, online communication and marketing services.

As with all our services, Vantage Media's email practice operates on a pure performance basis. There are no up-front costs to our clients. We handle all the design, delivery, reporting, lead delivery, and much more. As a client, you only pay when you see results.

Deliverability and Reputation

In today's email world, with consumers increasingly wary of "spam" and ISPs and other groups exerting greater regulatory powers, an email marketing provider must constantly strive to keep deliverability rates high, targeting the proper messages to the proper consumers. This competitive environment is complicated by the multiple and ever-evolving email services used by consumers.

At Vantage Media, our email practice operates in a completely "white hat" fashion. We are conscientiously CAN-SPAM compliant and respond immediately to user requests. This enables us to keep our deliverability rates high and maximize our clients' return on campaigns.

How Can The Call Center Help Me?

The Vantage Media Direct Connect Call Center program is a combination of both inbound and outbound calling activities designed to work directly with prospective customers of our clients.

Call Center programs can be tailored to meet your business goals, and when used in conjunction with our industry-leading Performance Marketing services, can provide a robust traffic channel for customer acquisition, ongoing CRM, and other custom-designed communications.

Activities supported by the call center include:

• Customer acquisition
• Custom scheduling with client agents
• Cross-selling and ongoing CRM

Where Do We Find Customers?

All prospects for the Direct Calling Program come from opt-in sources where prospects have searched for or expressed an interest in the client's product.